By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics? Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
And when you rank for that term, you’re going to get linked to like there’s no tomorrow. First, they identified a topic that bloggers and journalists tend to write about. Unless you’re writing about the GSC and want to send someone to a resource to “learn more”, there’s no compelling reason to link to my guide.
Links
First of all, it looks better and makes more sense for the users. Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers. In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SEO Anomaly SSL certificate. In 2014, Google announced that HTTPS has become a (lightweight) ranking signal. Every time someone visits your website, all of the elements are loaded.
Heading Optimization
- Along with search intent, backlinks are one of the most critical ranking factors.
- Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality.
- “I’m ranking pages that previously refused to rank and seeing more traffic every day.”
- When starting, most people choose the web hosting that is the cheapest.
- Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags.
But feel free to keep the checklist open so you can follow along. Other off-page methods include social media and public relations. Either because they reveal interesting data, contain original insights and reports, or are otherwise entertaining. Covering a topic in depth is no longer enough to sustainably rank well on Google. You can’t just toss together a piece made up of the top-ranking posts’ H2s and call it good. Whenever you publish a new piece of content, try and link to 2-5 other (relevant) pages on your site.
And at least according to this little study, these original images potentially help us rank. So if you’re using stock photos that a thousand other sites use, consider creating custom images. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Because users will instantly know that your content matches their search query (which can make them more likely to click).
📝 43. Maintain Proper Keyword Order
But sometimes you’re better off with content that’s completely different. If you see sites with a high number of common keywords, then you can consider them your competitors. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google.