The easiest way to do this is via Google Search Console, although you can verify your ownership by adding a DNS record or HTML file. Generally speaking, I always like to do an initial audit on a new site—whether that is one I just built or one I am seeing for the first time from a client—and then on a quarterly basis. Complete the form and get strategic insights, our plan of action, and pricing options.
Author SEO
Building out custom rank tracking projects starts by importing keywords to monitor, then adding locations and devices to enable multifaceted data gathering across SERPs. Dedicated rank-checking tools such as Semrush and Ahrefs facilitate setup and tracking while providing alerts when rankings shift both positively and negatively. Under the Performance section of Google Search Console, check metrics like Total Organic Clicks to quantify month-to-month how many more searchers are clicking on result links leading to your pages.
SEO Audit Checklist
Semrush offers numerous pricing plans and resources, one of which is the SEO Toolkit. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content. Search engine companies created it as a unified language for structured website data. BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.
- With the SEO checker, you can easily identify weaknesses your website might have in this area.
- It’s a stable URL that Google can access, but it’s not a publicly indexable page.
- Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.
- Keep in mind that AI-powered tools can produce low-quality or even duplicate content that targets the wrong audience.
- Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements.
While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS. They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your performance to your competitors. By including keywords in the title, meta description, and headers of this page, we have a direct means of letting Google know what our content is about and what keywords we expect it to rank for. The best SEO audits for enterprise-level companies come from a skilled, experienced and SEO Anomaly business-savvy SEO consultant willing to learn about the nuances of your business, industry, and market.
This should help you create something that is comprehensive enough to identify issues on your client websites, along with developing an actionable plan for implementation. We have a section in the audit dedicated to these types of issues. Working on off-page elements, you can see if they are on-page or off-page. If an element like a picture, video, etc. is on your domain and hosted by you, it should be in the on-page category. Anything that’s loaded from another site (e.g., images hosted on Flickr) should go into the off-page category. Find out if elements like videos are properly cited in the code of your page tags or image tags with alt attributes—to make sure there aren’t any broken links causing those elements to not load properly.
