If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam. Google rewards high-quality, user-friendly content and penalizes spam. It’s all about aligning your website and content with what the search engine considers valuable for search results.
Lesson #9: Internal Linking Is An Underused But Powerful SEO Opportunity
- Purchase a paid Site plan to publish, host, and unlock additional features.
- Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients’ businesses.
- Consider your current situation, long-term goals, and available resources when selecting the right audit level.
- Though Google has no serious penalties for duplicate content, such pages can still ruin your position and reputation.
- Search engines look for privacy-related pages when determining whether a website is high-authority.
- So this kind of audit can get REAL results for your business.
If they guarantee you that their changes will give you first place in search results, find someone else. Successful bloggers should see an increase in all these stats simultaneously. Make sure that all your links work properly, that they are relevant, healthy and with proper keywords. Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed.
The public sitemap is one that users can access to review the pages of your site, like the index of a book. Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled. These elements also present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site. If they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands.
Improve your website’s visibility
Are the pages of your website loading quickly to create a good user experience? Most websites today load within a few seconds, and searchers are used to that. Around half of searchers won’t even wait for your site to load if it takes longer than three seconds. Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content.
After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings.
Collect insights from these tests to refine your site for better usability and interaction. In its recommendations, you’ll find many things to fix, like pages blocked by robots.txt or issues with internal linking. The tools also review the quality and relevance of your backlinks and give you ideas on BHS Links how to get high-quality new links.
If you find any problematic links, work to remove them by contacting site owners. Maybe you have lots of links from irrelevant directories or questionable foreign domains. Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details.