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Local SEO Ranking Factors In 2024

BrightLocal’s study shows that 31% of SEOs deem links the most important signal for ranking on regular organic search. Beyond rankings, Google states that customers are 70% more likely to visit businesses with a complete Business Profile. So it’s clear that a complete and optimized Business Profile is essential if you want to attract more business. The Local Rank Tracker doesn’t just give you a one-time snapshot; it monitors your keyword ranking over time. This ongoing monitoring allows you to see trends and changes in your local rankings, offering insights that can be invaluable for adjusting your local SEO strategy.

seo ranking factors

AI content must therefore be helpful, relevant, and aligned with user intent so that your rankings stay in good shape. With the rise of mobile searches, Google favors websites that are mobile-friendly. Sites optimized for mobile devices, including a responsive design and easy navigation, generally rank higher than those with poor mobile performance. Does Google really have 200 ranking factors, as some of our peers have suggested?

seo ranking factors

User Experience Signals (Technical SEO)

  • On-page signals are, of course, incredibly important for SEO – both traditional, and local.
  • Either way, here are a few ways you can improve your site’s loading speed.
  • WebP, an increasingly popular format, offers superior compression rates while maintaining high quality, further enhancing page load speeds.
  • Improving your website’s load times and ensuring it is mobile-friendly are essential steps in optimizing your site for search engines and providing a superior user experience.

Overall, these factors play a crucial role in Google’s ability to determine which websites are the most suitable for users’ queries. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Any metric that can be manipulated is unlikely to be a ranking factor, though.

Growth Hacker Insights: Ultimate Guide to Growth Hacking

seo ranking factors

Let’s dive into the SEO ranking factors we think will help your startup business rank BHS Links higher in Google’s search results. Discover actionable steps to amplify your brand’s online presence, drive organic traffic, increase lead quality, and accelerate business growth. Understanding is critical to SGE rankings, with a recent study finding that simplifying language improved AI Overview rankings. When possible, use an 8th- to 11th-grade reading level to create easy-to-understand content for users and AI to summarize.

Practicing black-hat SEO strategies such as buying backlinks is one way that websites build a bad link profile. “Quality content is and always will be one of the most important parts of any website. Without the base content, none of the wider SEO strategies will follow. In the content game, “good enough” is no longer, well, good enough. With Google’s AI Overviews stealing clicks and people turning to AI search engines, generic content is becoming increasingly invisible. So, search volume tells me that the keyword “how to create content” is searched for 500 times a month.

This is especially critical for YMYL (Your Money or Your Life) topics like health, finance, safety, etc. Track your SEO rankings to gauge the success of your SEO strategy. And for each keyword, the tool will calculate a Personal Keyword Difficulty (PKD %) score. Which indicates how hard it’ll be for your website to earn a top-10 SEO ranking. You can use a free keyword tool like Google Keyword Planner to find keywords.

seo ranking factors

Links from other websites pointing to yours are needed to rank well in search engines. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Undoubtedly now more than ever before, local results are being influenced by real-world data.

But if you’re willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords. That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about.

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